a woman standing in a park holding a bag.
25 lakh people decreased plastic bag usage by approx 70 lakhs over the course of 7 days.
Swachh Survekshan, conducted by MoHUA since 2016, is the world’s largest urban sanitation and cleanliness survey. In 2019, we partnered with MoHUA to spread the word about Swachh Survekshan and reach the citizens of the nation.
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a group of women standing next to each other holding shopping bags.
a man holding a bag with a tree on it.
a woman sitting in a chair holding a bag.
a man holding a bag in an office.
a woman holding a bag in a store.
  • the cover of a book with the words more jhola power less plastic pollution.
  • a poster with the words make jhola your super power.
  • a white bag with a slogan on it.
  • a bag with the words take 7 days, jhola challenge written on it.

Real People,
Real Stories

Here's what some of our Twitteratis had to say about how they curbed the use of single-use plastic bags.

a woman standing on a street with a backpack.
a woman standing in front of a store talking on a cell phone.
a woman is standing in front of a wall.
a woman walking down a street with a handbag.

We helped the Ministry of Housing and Urban Affairs launch this 7-day campaign, which was extremely well-received.

01

Sign up using a link and activated the 'Jhola Mode.'

02

Upload a selfie with a jhola to earn 'Jhola Points.'

03

Nominate 5 friends to join you in the Jhola Challenge.

YouTube Buzz
Even RJs from Radio Active 90.4 MHz participated in the challenge with their favorite jholas.
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a woman standing in front of a red fence.
a woman holding a tote bag in front of a wall.
a woman sitting in a wheel chair.

25 lakh people decreased plastic bag usage by approx 70 lakhs over the course of 7 days. Swachh Survekshan, conducted by MoHUA since 2016, is the world’s largest urban sanitation and cleanliness survey.

The primary goal of Swachh Survekshans is to encourage large-scale citizen participation and create awareness amongst all sections of society about the importance of working together towards making towns and cities better places to reside in.

In 2019, we partnered with MoHUA to spread the word about Swachh Survekshan and reach the citizens of the nation. Shoppers worldwide are using approximately 500 billion single-use plastic bags per year. This translates to about a million bags every minute across the globe, or 150 bags a year for every person on earth. And the number is rising.

The idea behind #JholaChallenge was to reduce the use of single-use plastic bags and get people to opt for cloth bags aka ‘Jhola’ instead. Using single-use plastic bags is a modern-day crime and each one of us is the culprit.
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The Jhola Challenge was introduced with the hope to reduce this consumption and triggering a positive change. But the real challenge was making sure that it was adopted by citizens all over the country.

Through social media channels, millions of Indians got encouraged to ditch plastic bags for cloth bags.
All they had to do was:
1. Sign up using a link and activate the 'Jhola Mode.' 2. After that upload a selfie with a jhola to earn 3 Jhola Points. 3. Nominate 5 friends to join you in the Jhola Challenge.

Here's what some of our Twitteratis had to say about how they curbed the use of single-use plastic bags.

Real People, Real Stories

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2.8 million Indians bowed to the inspiring stories of 150 changemakers

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