Making life easier for small business owners through ergonomic and economic next-gen mobility. How? Let’s find out.

Lectrix, an electric motor vehicle manufacturing company wanted to introduce a new range of electric three-wheeled last-mile delivery vehicles for small business owners to disrupt the market. In collaboration with Six-D technologies, we partnered with Lectrix to bring this idea to life.

To disrupt the market, it is important to solve a problem that others tend to ignore.
But how do we know what problems are there to be solved?
What is the one thing we at Mouse and Cheese always do to find answers?

We made focus groups and talked to small business owners who use last-mile delivery vehicles regularly. The detailed discussions we had with them taught us that most last-mile delivery vehicles have a high cost of ownership, which means all the costs involved in buying driving, maintaining, and repairing are too high for them.  If even a single element gets damaged, then they have to get the whole part changed or removed to get the repair job done. This further increases the cost.

In doing the ergonomic study we observed several issues with the ease of use of the dashboard. Solving these problems will truly make the product disruptive, so it only made sense to design ergonomic and economical vehicles that improve the experience of the drivers and increase profit margins for small business owners by decreasing the maintenance cost, and overall cost of ownership.

To improve the driving experience, several features were added like a lockable glove box to help them organize stuff, switch slots to improve usability, and a radio slot too, to make the journey a little enjoyable.

The overall design of the vehicle is such that repairing and maintenance don't require hefty costs and removals to get the repair job done.

Crafted for the users, these electric three-wheeled last-mile delivery vehicles got the name ‘Andaaz’ (Hindi for ‘style’). Andaaz is an ergonomic and economic next-gen mobility solution that makes life easier for small business owners.

If you find this interesting, we have more stories of change around EVs. Check out this story of enabling Amritsar to curb carbon emissions auto-matically. (Mind the hyphen) Until next time, play like a mouse and get all the cheese.