30 lakh millennials experienced motherly trust in making informed financial decisions.

When Karvy Nivesh and Mouse & Cheese started working together, they wanted to establish Karvey Nivesh as a trustworthy platform to empower millennials to make informed financial decisions and grow their wealth.

To get to the best possible way of establishing trust among the potential users of this app we did extensive research among three focus groups consisting of:

In-person and online interviews helped us understand behaviour patterns and the data that we collected suggested that millennials always need reassurance when it comes to doing things like investing in mutual funds.

This insight shifted our approach from credibility to reassurance. For the brand visual identity, it was only apt to go with something that was trustworthy and truly Indian.

Simple, rounded edges make the brand easier to connect with. The brand name 'Karvy' was also manipulated with an arrow to show the idea of growth. While the typography, color palette, and typefaces were selected to add to the air of importance and simplicity of Karvy Nivesh, the next interesting part was reaching out to millennials.

Who is the first and foremost source of inspiration and who do you look for when in need of reassurance on a daily basis? Mothers are our go-to people for all kinds of problems, as well as when we just want to relax and not worry aboaut anything. We aimed to communicate this motherlty trust for Karvy Nivesh via the campaign #MaaSeyPucho

A series of 9 ad films was released pan India and reached 3 million millennials to empower them to make informed financial decisions and grow their wealth. 

But it isn’t that only college-going or working millennials can make informed financial decisions and grow their wealth. Even auto drivers can earn more and get better facilities for their family members through this amazing scheme. Click here to witness another story of change. Until next time, play like a mouse and get all the cheese.